Est. 2025 Dubai · UAE
Mandate Build · Invest · Scale
Bridge Global → MENA

The bridge
between global innovation
and the MENA opportunity.

— 01

ACT is a holding company that builds, invests in, and scales ventures at the intersection of artificial intelligence, human performance and health technology — and helps global companies enter and grow across the Middle East and North Africa.

02 — Who we are

ACT is a founder-led holding company. We build companies from the inside — not as passive capital, but as operators who have lived the scaling problem before. Our work concentrates in three categories we believe are inseparable: intelligence, performance, and health.

We operate in two directions: building ventures of our own, and partnering with global companies that want to enter and scale across the Middle East and North Africa.


03 — The MENA opportunity

The next billion users for AI, tech and wellness live here.

The Middle East and North Africa is the most under-served and fastest-mobilising market for AI, technology and wellness in the world. A population approaching 500 million. More than half under the age of thirty. Two sovereign-backed AI agendas — UAE 2031 and Saudi Vision 2030 — putting tens of billions of dollars behind infrastructure, adoption and partnerships with global technology leaders.

This is no longer an emerging market. It is an emerged buyer with a blank chequebook and a national mandate to move fast.

~500M MENA population
55% Under age 30
$30B+ GCC AI investment by 2025
$100B+ Announced AI infrastructure pipeline

What ACT does for global companies.

We operate as a regional partner for international AI, technology and wellness companies entering, scaling or governing in MENA. That can mean a market-entry mandate, a long-term operating partnership, an advisory engagement, or a board seat. The form depends on the company; the foundation is the same — two decades of building in regulated industries across the region, and a network that opens doors that cold outreach cannot.


04 — Portfolio

Three ventures.
One thesis.

01 LUUCI Founder & CEO An AI-powered wellness ecosystem pairing personalised intelligence with wearable sensing to guide daily health decisions. Headquartered in the United States. 02 One Hundred Board Advisor & MENA Partner A global trail-running platform connecting endurance athletes with world-class race experiences and destination communities. Headquartered in the United Kingdom, operating globally. 03 ACT AI Lab Board Member & Strategic Lead An applied AI laboratory shipping intelligent systems and automation products for companies operating at the edge of what's possible. Headquartered in Dubai, operating across MENA.
05 — How we operate

Six principles that decide what we build and how.

01

Operator first, capital second.

We have built and scaled regulated businesses for two decades. We invest from the seat of the founder, not the seat of the LP.

02

Conviction over consensus.

We commit early to categories we believe in and stay long enough to compound. We don't chase cycles.

03

Build durable, not loud.

We value real revenue, defensible technology, and brands people trust over headlines and theatre.

04

Intelligence is the moat.

Every ACT company is designed to compound proprietary data, models and operational insight as it scales.

05

Health is the asset class.

We believe human performance — physical, cognitive, metabolic — is the most valuable and underbuilt category of the next decade.

06

Governance, then growth.

Every venture is set up with the legal, financial and ethical infrastructure of an institution from day one.

06 — From the founder

“After two decades operating in regulated industries, I became convinced that the next generation of category-defining companies would be built where intelligence, health and human performance converge. ACT was created to build and back those companies — with the patience of a holding company and the hands of an operator.”

Fadi Maayta Founder & Chairman, ACT Holding

Building the next ACT company? Let's talk.

Explore the portfolio Partner with ACT