ACT is a holding company that builds, invests in, and scales ventures at the intersection of artificial intelligence, human performance and health technology — and helps global companies enter and grow across the Middle East and North Africa.
ACT is a founder-led holding company. We build companies from the inside — not as passive capital, but as operators who have lived the scaling problem before. Our work concentrates in three categories we believe are inseparable: intelligence, performance, and health.
We operate in two directions: building ventures of our own, and partnering with global companies that want to enter and scale across the Middle East and North Africa.
The Middle East and North Africa is the most under-served and fastest-mobilising market for AI, technology and wellness in the world. A population approaching 500 million. More than half under the age of thirty. Two sovereign-backed AI agendas — UAE 2031 and Saudi Vision 2030 — putting tens of billions of dollars behind infrastructure, adoption and partnerships with global technology leaders.
This is no longer an emerging market. It is an emerged buyer with a blank chequebook and a national mandate to move fast.
We operate as a regional partner for international AI, technology and wellness companies entering, scaling or governing in MENA. That can mean a market-entry mandate, a long-term operating partnership, an advisory engagement, or a board seat. The form depends on the company; the foundation is the same — two decades of building in regulated industries across the region, and a network that opens doors that cold outreach cannot.
AI wellness for the whole family — starting with pets.
Personalised AI paired with wearable sensing to guide better daily health decisions. Launching in the United States.
A global stage for trail & endurance running.
Host of the Endurance Trail World Championship — connecting athletes, host cities and the brands that serve them.
We build the AI. You build the company.
From idea to company — strategy, direction and end-to-end development, specialising in agentic AI and autonomous agents.
We have built and scaled regulated businesses for two decades. We invest from the seat of the founder, not the seat of the LP.
We commit early to categories we believe in and stay long enough to compound. We don't chase cycles.
We value real revenue, defensible technology, and brands people trust over headlines and theatre.
Every ACT company is designed to compound proprietary data, models and operational insight as it scales.
We believe human performance — physical, cognitive, metabolic — is the most valuable and underbuilt category of the next decade.
Every venture is set up with the legal, financial and ethical infrastructure of an institution from day one.
“After two decades operating in regulated industries, I became convinced that the next generation of category-defining companies would be built where intelligence, health and human performance converge. ACT was created to build and back those companies — with the patience of a holding company and the hands of an operator.”